HONDA DRIVE EVERY DROP from JOSE ORTIZ on Vimeo.

Nice effects, clean and fun. Music goes with it really well too.

Hopefully that image:
1. Works
2. See 1.

This is really well executed. Good job Bratislav Milenkovic

Not too sure about this one. Probably the worst thing about having a laptop / notebook is the way the mouse works. Sure, it’s getting better as each year passes. But, this doesn’t convince me. Having a trackpad for your desktop?

Be good to give it a try but at $70USD, perhaps not. Perhaps Apple should just produce a half decent mouse to start with?

Ok, so this is the logo which I believe (can’t find any dates for all of this) started the Millennium. I know it was definitely used in the later 90′s. Melbourne, in this logo, were still making mention of the Demons with the trademark of the demon face. This was quite a different logo and lead the way in terms of rebranding for many club who started to remove the traditional shield from their logo.

In the mid to late 2000′s, Melbourne changed their logo again. This time they wanted a more corporate image using their traditional guernsey as a backdrop for their new MelbourneFC type. It was decided that they wanted to specifically be Melbourne without the Demons attachment but still hold onto it for naming rights. This was a bit of a shame, because kids tend to love the mascots (not that Melbourne didn’t have one) and it’s another way for them to get involved in the club. Within any sporting team, having the location name and mascot / subname are very important. I know that’s why I started supporting the Tigers. Anyway for a club to effectively drop a name, when their support in recent history is average to say the least, was quite disappointing.

With this new logo unreleased, I think this is a positive movement for the Melbourne Football Club. It brings back the Demon side with the pitch fork and has gone for a modern yet traditional look. What bothers me is the masses of objects they’ve got in the logo. The football – not needed, the southern cross – not needed and arguably the very important text which I still can’t make out seems to clutter the whole thing even more. I think it has something to do with their history and joining the VFL (at the time). The text is great, and it reminds me of what the Melbourne Football Club should be.

Discovery Channel ‘Man Vs Wild’ with Bear Grylls – Umeric from Umeric on Vimeo.

Great show gets an amazing promo to go with it. Love how they’ve done it with the high contrast and rich colours.

Check out his amazing website here Umeric

id IRU.TV from reanimatr on Vimeo.

Reanimatr (Russian)

Very nice TV idents. Got more of these to show, so stay on the look out!